How to install Identick on your website

Identick collects metadata about your visitors’ traffic. Our collection method is very similar to Google Analytics and many other web-analytics tools, using a simple Javascript snippet.
To get Identick's insights, you will need to add the code to every page you would like to monitor.
In most cases, customers choose to install the snippet in all of their public pages, by adding the snippet to a single HTML template or placeolder such as a navbar, header or footer. While can install the tracking code in several ways, the most common methods are as follows:

Google Tag Manager

If you already have Google Tag Manager installed on your website, it’s probably the best way to install the tracking code.

  1. Log in to your Google Tag Manager dashboard and go to tags
  2. Click on new
  3. Select Tag Configuration
  4. In the “Choose Tag Type” menu select Custom HTML and paste the Identick tracking code
  5. In the “Triggering” box, select “All Pages”.

Content Management System

Most of the popular content management systems (e.g Wordpress) have plug-ins that allow you to install custom tracking codes.
For example, Wordpress has this Tracking-Code Manager plug-in.
Please note that we do not currently maintain any such plug-in and the use of third party plug-ins are at your own risk.
A way to reduce the risk of third party plug-ins is to use the Google Tag Manager.


To manually install the snippet please find a common file or template in your website project that is loaded in all pages of your website (e.g. navbar / header / footer) and follow these steps:

  1. Copy the snippet provided in the Identick Insights dashboard
    Copy the snippet below and replace ***unique_id*** with your customer ID
  2. In the <head> (recommended) or <body> area of your HTML code, paste the snippet from the previous step
  3. Save and update your website

Identick's tracking code

Identick's tracking code is a small piece of javascript that you should install on any webpage you would like us to monitor. This snippet will send us the metadata that will help us analyze your website's traffic. In addition we'll use a cookie to identify the visiting devices.
This process is standard and most web analytics tools use it.

The tracking code looks like this:

    window.identick = '***unique_id***';
    (i[e].q=i[e].q||[]).push(arguments)});i[e].l=+new Date;c=d.createElement(n);
Where ***unique_id*** is the unique ID that we provided you with. If you don't know what your unique ID is or if you have never contacted us, just send us a message and we would be happy to provide you with one.