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Identick collects metadata about your visitors’ traffic. Our collection method is very similar to Google Analytics and many other web-analytics tools, using a simple Javascript snippet.
To get Identick’s insights, you will need to add the code to every page you would like to monitor.
In most cases, customers choose to install the snippet in all of their public pages, by adding the snippet to a single HTML template or placeolder such as a navbar, header or footer. While can install the tracking code in several ways, the most common methods are as follows:

Installation Options

If you already have Google Tag Manager installed on your website, it’s probably the best way to install the tracking code.

  • Log in to your Google Tag Manager dashboard and go to tags
  • Click on new
  • Select Tag Configuration
  • In the “Choose Tag Type” menu select Custom HTML and paste the Identick tracking code
  • In the “Triggering” box, select “All Pages”.
  • Click on Save and name the tag (for example, simply name it “Identick”).
  • After the tag was saved, click on “Submit” on the top right corner of your panel. This will finalize the process and add the new tag to your website.

Most of the popular content management systems (e.g WordPress) have plug-ins that allow you to install custom tracking codes.
For example, WordPress has this Tracking-Code Manager plug-in.
Please note that we do not currently maintain any such plug-in and the use of third party plug-ins are at your own risk.
A way to reduce the risk of third party plug-ins is to use the Google Tag Manager.

To manually install the snippet please find a common file or template in your website project that is loaded in all pages of your website (e.g. navbar / header / footer) and follow these steps:

  • Copy the snippet provided in the Identick Insights dashboard
  • In the <head> (recommended) or <body> area of your HTML code, paste the snippet from the previous step
  • Save and update your website
  1. Click here to go to your site’s dashboard.
  2. Click Manage Website on the left.
  3. Click Tracking & Analytics.
  4. Click + New Tool and select Custom from the drop-down.
  5. Set up your custom code:
    1. Enter your custom code.
    2. Select the relevant domain.
      Note: This option will appear only if you have multiple domains.
    3. Enter a name for your custom code.
    4. Add Code to Pages: Select which pages to add your code to:
      • All Pages: Click the drop-down to select an option:
        • Load code once.
        • Load code on each new page. Click here to learn more about this option.
      • Choose specific pages: Begin typing the name of the relevant pages and then click the checkbox next to the relevant page.
    5. Place Code in: Select where the code snippet in placed in your site’s code. You  have two options:
      • Head (we recommend this option)
      • Body – start
  6. Click Apply.



Identick’s tracking code is a small piece of javascript that you should install on any webpage you would like us to monitor. This snippet will send us the metadata that will help us analyze your website’s traffic. In addition we’ll use a cookie to identify the visiting devices.
This process is standard and most web analytics tools use it.

The tracking code looks like this:

    window.identick = '***unique_id***';
    (i[e].q=i[e].q||[]).push(arguments)});i[e].l=+new Date;c=d.createElement(n);

Where ***unique_id*** is the unique ID that we provided you with. If you don’t know what your unique ID is or if you have never contacted us, just send us a message and we would be happy to provide you with one.