Account-based marketing has been proven to be the most efficient way to optimize the sales funnel. By utilizing ABM, companies can ensure a leaner funnel with higher quality MQLs and SQLs. However, implementing ABM initiatives isn’t always straight forward and simple. It’s one thing to create a list of target accounts and promote your company’s products to them, but once they follow through and visit your website, they most likely won't leave their contact details.
Identick helps B2B companies make the most of their website traffic by providing visibility on prospect and customer interactions and creating a personalized flow for each target account.